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There’s a good chance that your bottom line depends on someone thinking hard and regularly about your company’s social media personality.
Social Media Presence
You make cupcakes. Or you do graphic art for small companies. Whatever it is, you’re good at it because you’re passionate about your craft.
You’re also smart enough to know that you need a robust social media presence, if you’re going to grow and tap into clients who need your product.
And there’s the prob, Bob. Done right, social media eats up time. Lots of it. If you’re doing your own, even if you’re doing it badly, that means you’re not baking those luscious little cakes. And learning which of the dizzying possibilities of social platforms are best for your business goals means less time at your drawing table.
#1 Advance Your Company's Marketing Goals
That’s one of the best reasons for hiring a social media manager. Few of us are multi-talented enough to run a business -- well -- while also pouring in the time needed to feed the Facebook, Twitter and Snapchat monsters. You’ve likely discovered that doing social media for you and your cat is vastly different from using it to advance your company’s marketing goals. Your product needs your attention, the more the better. Ditto if you have one of your employees doing your online interactions. That’s sapping their value to the enterprise. And the best sous chef simply can’t keep up with the blazing-speed world of social media.
#2 Optimal Effect
And that’s a second reason to hire a pro: A great sous chef can be a creative genius with food, and the right social media manager is a creative workhorse on social platforms. It’s one thing to post photos of your product on Facebook. It’s another thing altogether to know when and where to post for optimal effect; write attention-grabbing content, regularly and sometimes on demand; promote your company’s culture; effectively respond to customer concerns; track analytics; and think about what should be your company’s next move in the social media sphere.
#3 Stay Ahead of the Curve
There’s a third, critical reason for contracting with a social media manager. Today’s media field is a shape-shifter, constantly changing and growing. What Facebook or Twitter offers today differs vastly from what it allowed just a few years ago. A good social media manager stays up with – and ahead of – the newest platforms and trends in the field. In today’s business environment, being behind the curve on social media is nearly as bad as being dead in the water.
The bottom line is this: There’s a good chance that your bottom line depends on someone thinking hard and regularly about your company’s social media personality. We'd love to chat with you if your company is ready to take social to the next level. Contact us today to book a FREE 30 minute Discovery Call!
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