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Engaging with your audience doesn’t need to take up hours of your day! With just a few minutes each day, you can keep your business top-of-mind, build strong customer relationships, and even generate leads.
This November, I'm making it easy for you with 30 daily engagement ideas. These tips work especially well for all service-based businesses - from plumbers and HVAC experts to landscapers and hairstylists. I've even included specific examples along the way!
Here’s your go-to plan for engaging daily—whether it’s reaching out to your followers, interacting with other local businesses, or simply thanking your customers.
Let’s get started!
Day 1: Ask for Local Recommendations
End a post with a question asking for local recommendations, like favorite coffee shops or restaurants.
LANDSCAPER Example: “What’s your go-to spot for brunch after a big yard cleanup? We’re looking for new local spots to support!”
HAIRSTYLIST Example: "I’m always on the lookout for great local spots to relax after a long day in the salon! Where’s your favorite place to grab coffee or lunch?"
Day 2: Personalize a Comment on a Follower’s Post
Take a few minutes to comment on recent posts from your followers. Adding a personal note makes them feel seen and appreciated.
Day 3: Create a Fun Poll in Stories
Ask something simple in your Stories, like, “Do you prefer mild or hot temperatures in November?” or “Do you prep your home for winter?” It’s a quick way to interact with your audience.
Day 4: Send DMs to Past Clients to Say Thanks
Reach out to a few past clients with a simple thank you for choosing your business. You can also offer a quick seasonal tip if relevant.
Day 5: Share a Local Event
Find a community event, like a winter market or charity fundraiser, and share it in your Stories. Tag the organizers and explain why it’s worth checking out.
Day 6: Ask for Energy-Saving Tips
Post a question asking for followers’ energy-saving or winter-prep tips. This draws them into a conversation and gives you insights into what your customers are thinking about.
Day 7: Show Support for Another Local Business
Share a post or tag a local business you appreciate. Show your community you’re invested in supporting other small businesses!
Day 8: Welcome New Followers via DM
Send a quick welcome message to recent followers, introducing your business and inviting them to reach out with questions.
Day 9: Add a Poll in the Comments
Make a post and ask a quick question in the comments, like “Do you prefer cozy or cooler spaces at home?” Respond to each comment to keep the conversation going.
Day 10: Shout Out a Loyal Follower
Highlight a loyal follower or client in your Stories, thanking them for their support. It builds loyalty and shows your appreciation.
Day 11: Ask Followers for DIY Home Tips
If you’re a home service provider, ask followers for their favorite DIY maintenance or organization tips.
PEST CONTROL Example: “What natural ways do you keep critters out of your home during winter?” Sharing the responses you get can position your business as a community resource.
SERVICE PROVIDER Example: "We all have that one home maintenance tip that’s a lifesaver. What’s yours? Whether it’s a clever way to prevent scuffs on walls or a quick fix for squeaky doors, I’d love to hear your favorite DIY home hacks! Share them below, and let’s swap ideas!"
Day 12: Engage with a Local Community Post
Find a community post relevant to your industry and add a helpful comment. It’s a subtle way to showcase your expertise without direct selling.
Day 13: Open the Floor for Questions in Stories
Post a Story inviting your audience to ask questions about your industry. Answer each question to show off your expertise.
PLUMBER Example: Invite questions about common winter plumbing issues, like “Ever had a frozen pipe? Ask us how to prevent it!” SOCIAL MEDIA MANAGER Example: "Got questions about growing your following, creating engaging content, or running ads?" Ask me anything today!
Day 14: Shout Out a Local Nonprofit
Use your platform to highlight a nonprofit you support, tagging them and encouraging others to get involved.
Day 15: Comment as an Expert on a Local Post
Find a local post about home improvement, and share an expert tip in the comments. It adds value and subtly advertises your expertise.
Day 16: End a Post with a Question
Ask something engaging at the end of a post, like, “Have you ever had a heating issue in the winter?” Respond to everyone who comments to keep the engagement high.
Day 17: Holiday Check-in via DM
Send a friendly check-in to recent clients, asking if they need any help prepping their home for the season. Small gestures make a big impact!
Day 18: Throwback Thursday Story
Share a memory about starting your business, or a fun story from your early business days. Ask followers to share their favorite memories of November too.
Day 19: Send a Thank-You Message to Recent Commenters
DM recent commenters, thanking them for engaging with your posts. People love the personal touch!
Day 20: Comment on a Fellow Business’s Post
Look for posts from other local businesses and leave a thoughtful comment. It builds goodwill and gets your name out there.
Day 21: Do a Weekly Roundup of Local Happenings
In your Stories or feed, mention a few interesting things happening locally, like events or new businesses opening.
CLEANING SERVICE Example: A cleaning service might say, “Three great reasons to be out and about this weekend! Who else is planning a cozy fall day in town?”
Day 22: “Follow Friday” – Highlight Local Accounts
Share three local businesses or accounts that your followers should check out. Explain why they’re worth following.
Day 23: Encourage Followers to Tag You in Their Projects
Ask followers to share a picture of a home project or renovation they’re proud of and tag you. It builds community and shows support.
REMODELER Example: Encourage customers to share a room or renovation photo. Feature these on your page to boost engagement.
Day 24: Survey Your Audience in Stories
Create a quick, fun survey in your Stories that’s relevant to your industry and the season. Ask questions that let your followers share their preferences or needs related to your services, and then respond to everyone who participates to keep the conversation going!
PERSONAL TRAINER Example: “Do you prefer outdoor workouts or staying warm indoors this time of year? 🏋️♀️”
PET GROOMER Example: “How often do you bring your pets in for grooming during the winter? 🐶” (Options: Monthly, Occasionally, Only in Spring)
HOME REPAIR Example: “What’s your biggest home maintenance concern this winter? 🔧❄️” (Options: Heating, Leaks, General Upkeep)
Day 25: Thank Recent Commenters via DM
Send a direct message to new commenters, thanking them and asking if they have questions. It builds rapport and shows genuine interest.
Day 26: Highlight a Team Member in Stories
Introduce a team member, mentioning their expertise. It adds a personal touch and helps customers connect with your team.
HVAC Example: “Meet [insert name here], our winter heating expert! Have questions about heating? Drop them below.”
Day 27: Share a Quick Home Hack in Stories
Post a quick tip or hack relevant to your industry, like keeping pipes from freezing or improving air quality. Encourage followers to reply with their own tips.
Day 28: Join a Local Facebook Group and Share Tips
Join a local group and offer a helpful tip in a conversation. It’s a simple way to share expertise with your community.
Final Days of November: Wrapping Up the Month with Appreciation
Day 29: Ask Followers What They’re Thankful For
In the spirit of Thanksgiving, ask followers to share what they’re thankful for this season. Reply to each comment.
Day 30: Ask What Content They’d Like in December
Finish the month with a post or Story asking followers what content or tips they’d like to see in December. It’s a great way to plan content they’ll enjoy!
Each of these engagement ideas is designed to connect you with your audience, add value, and build trust—all without needing to spend hours online.
Set aside just a few minutes each day to implement these ideas, and by the end of November, you’ll have a stronger, more engaged community ready to support your business!
Ready to get started? Use this list and start engaging today! Comment below and let me know how it goes!
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